The 2014 Millennial Impact Report by Achieve, a consulting firm, surveyed 1,500 employed millennials—people between the ages of 20 and 34. About a third of respondents said that their companies’ volunteer policies affected their decision to apply for a job, 39 percent said that it influenced their decision to interview, and 55 percent said that such policies played into their decision to accept an offer.
Employers in sectors in which competition for qualified candidates is ferocious, such as technology, can differentiate themselves by communicating volunteer and giving opportunities during the recruitment and interview process.
The researchers found that millennial employees respond best when they are given an array of different ways to engage in a cause, from simple social-media activities to paid sabbaticals for volunteer work. Millennials regard donating their skills and time to a cause as equivalent to writing a check.
When it comes to building an office culture of engagement, companywide volunteer days may not be enough. Sixty-two percent of survey respondents said they prefer to do volunteer work with people in their departments, while 39 percent said they prefer to volunteer with people they do not work with daily.
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