Kristina Marshall, M.E.d. - President & CEO

Kris was a student in the inaugural Winning Futures high school mentoring class in 1994. After graduating from college she was recruited by our founder, Sam Cupp, and joined our team in 1998. Since then, Kris has made Winning Futures her life’s mission, leading the development of Winning Futures into a nationally recognized and award-winning expert in empowering high school students to succeed.

Today, Kris is the president and chief executive officer. Recognizing that many high school students struggle with challenges, ranging from poverty to lack of support, and leave school lacking skills companies want in their employees, Kris worked with her team to develop our Workforce Prep Mentoring Program – our seven-year program that includes in-class mentoring, life skill development, goal setting, job readiness training, and career exploration.

“Today’s business world is quickly and significantly evolving with new technologies in automation and AI,” said Kris. “It’s important now more than ever that we prepare our students for life after high school, giving them the knowledge and skills they will need to adapt and succeed in a quickly and drastically changing work environment.”

Kris has received numerous awards and recognitions including Crain’s 40 Under 40, is the past chair of the Mentor Michigan Providers Council, and currently serves on Comerica Bank’s Michigan Community Development Advisory Council. Success Magazine published a feature article about Kris. Kris is a past president of EO (The Entrepreneurs' Organization) Detroit; a global organization for business owners. She was the chapter's first female president and the first non-profit member. Kris was inducted into the EO Detroit Hall of Fame in 2024 in its inaugural class.

Kris has a Bachelor of Science in Business Administration from Michigan Technological University and a Master of Education from Oakland University. She has been married to her high school sweetheart, Duane, since 1999 and they have an amazing son Trevor. Kris spends her free time playing golf, traveling, attending her son’s baseball games (he is a pitcher at Western Michigan University), and spending time with her family.